Lady Datejust

The Rolex classic feminine watch par excellence. With its refined glamour, style and technical performance.

Rolex and women throughout the 20th century

Since its inception, Rolex has always shown great ambition. In the early part of the 20th century, it believed wristwatches should benefit from the most advanced technology and be as reliable and accurate as the pocket watch, then the standard personal timepiece.

Being able to produce the small, precise movements needed for wristwatches was a challenge that would serve Rolex founder Hans Wilsdorf’s vision. Wristwatches then were perceived as fragile items of jewellery for women, but he was determined to offer women, as much as men, a choice of modern, dependable wristwatches.